So you have the stock and you have the website. You now must find a way to get people to want to buy your products. In fact, you must find a way to inform them that you have the products to hand. Marketing is complicated. It is something that you are going to be doing for the entirety of your business. You will probably be adapting your strategy on a regular basis to ensure that you are generating the maximum number of sales. Huge books have been written about marketing, but here is a quick rundown of some of the most effective ways to market your business online: Social media and social media icons vector free : this is a technique which works very well with baby products. Much of your target market (mothers with newborn babies) will regularly use social media. Facebook is the big one here, but you may wish to venture into options such as Instagram. Email marketing: you can start a mailing list on your website. People can sign up for special offers. Search engine optimization: most people will find your website via the search engines. It is, therefore, important that you invest heavily in SEO. You want to climb to the top of the searches for the most relevant keywords for your business. Remember, starting a baby products shop online isn’t going to be easy. It is going to be incredibly difficult. If you put the effort in, and you work hard, there is no reason you can’t make this a success.